Louisville, KY

October 7 - 9, 2025

PRIORITY ASSIGNMENT PROCESS

Priority Assignment Process

All exhibitors who submitted applications by August 16, 2024 will be assigned booths in priority order during our live space draw October 14-18.   Booth assignment confirmations will be sent by mid-November 2024. 

To be qualified to participate in the Priority Assignment Process, the exhibitor must meet the following criteria:

  • Submit their space application by August 16, 2024
  • Submit their 50% booth space deposit
  • Have at least 10 priority points
  • Requesting at least 400 square feet for indoor exhibitors 

Prior to the scheduled space assignment selection time, Show Management will share a live floor plan so the appointed contact can view an up-to-date floor plan at anytime throughout the entire space assignment process.  Each exhibitor will have a limited amount of time to select their space, so Show Management asks that exhibitors review the floor plan ahead of their appointment.

*Exhibitors with less than 10 priority points or indoor exhibitors requesting less than 400 square feet of space will not receive a virtual appointment.  Show Management will place these exhibitors in order of their priority number into the best available booth space.  These booth locations will be communicated in November 2024.

The Process is as follows:

Exhibitors requesting outdoor space that have:

  • submitted their applications and 50% deposits by August 16, 2024, AND
  • have 10 priority points or more will be assigned a date/time to select their space location within their product group.

Exhibitors requesting indoor space with 400 square feet or larger that have:

  • submitted their application and 50% deposit by August 16, 2024, AND
  • have 10 or more priority points will be assigned a date/time to select their space location within their product group.

Indoor exhibitors requesting less than 400 square feet that have submitted their applications and 50% deposits by August 16, 2024, will be assigned space based on their priority number.

After August 16, 2024, any exhibitors who return their application and 50% deposit will be assigned on a first come, first served basis. 

Process Cont'd

Learn how the formula works and what the process looks like for those not in the priority period.

The priority formula is used to calculate the order in which spaces are assigned. It is as follows:

Years of Membership
 
x 2
+
Past Participation (SF)
 
x 100
=
Priority Points
Definition of Years of Membership

Show Management chooses the company/division with the greatest number of years as an AEM member. An exhibitr must be a current member in good standing with AEM in order to have its years of membership used in calculating the member number.

Definition of Past Participation number

Show Management uses the total square footage purchased by an exhibitor for The Utility Expo 2023. If a company acquired another company(s), the parent company can use the newly acquired company(s) space.

The priority period closed on August 16, 2024.  All space applications received after this date will be assigned beginning on October 28, 2024.  All exhibitors will be assigned on a first come, first served basis in the order the application was submitted.  Assignments will be done on an ongoing basis and communicated bi-weekly via email to the exhibitor contact.

For questions specific to the priority Assignment process, please contact our Customer Success Team at (414)772-0943 or exhibitors@aem.org

Product Concentration Areas

The Utility Expo 2025 product concentration areas have been set!

The following product groups were used to determine space allocation for both indoor and outdoor exhibitors based on the category selection on the exhibitor space application. 

The Utility Expo 2025 Product Categories

Product Concentration Areas

The Utility Expo 2025 product concentration areas have been set!

The following product groups were used to determine space allocation for both indoor and outdoor exhibitors based on the category selection on the exhibitor space application.

The goal of the product concentration areas is to make it easier for attendees to locate products or services they are seeking at the show.

Click below to learn more about where each product grouping will be located at the show.

Learn More